Retail View for Your Retail Customers at Manheim.com

In today’s competitive market, customers often have specific requirements for their vehicle purchase—particular trims, options, or colors. Manheim’s Retail View feature lets you present these vehicles as virtual inventory, allowing you to potentially retain customers even when the exact vehicle isn’t in your lot. Here’s how to use Retail View to meet those specific needs.

Suppose you have a customer looking for a specific vehicle, like a 2021 Ford Bronco Sport in the Badlands edition, and they want it in yellow—a color you don’t have on your lot. Instead of losing this customer, you can use Manheim’s virtual inventory to find that exact vehicle through Retail View, representing it as if it were part of your inventory.

Step 1

Log In and Search: Visit manheim.com, log in, and perform a keyword search for the specific vehicle details (e.g., “2021 Ford Bronco Sport Badlands”).

Step 2

Find the Listing: Scan the search results for available options. If the vehicle is listed with a “Make an Offer” option on OVE, click on it to view details.

Step 3

Retail View Option: Often, listings from other dealerships may include dealership branding or details in their images. If this branding is visible, you might prefer to create a Retail View presentation to avoid directly promoting the competitor to your customer.

Retail View allows you to create a clean, buyer-friendly presentation that removes wholesale details and seller information. Here’s how to adjust it:

Step 1

Modify Images: Retail View lets you select which images to show. If an image includes the selling dealership’s name, you can exclude it to maintain focus on the vehicle itself.

Step 2

Add Contact Information: Make sure your contact details are correct, especially if you plan to send the Retail View as an email or print it for the customer.

Step 3

Customize Display: Retail View removes wholesale marketplace details, showing only essential information like vehicle specs, engine size, and basic equipment details. This customization gives your customer a clean and professional view of the vehicle, with only relevant details.

With Retail View, you can present the vehicle as if it’s available through your dealership, letting customers know you’ll work to acquire it on their behalf. Retail View’s presentation is focused solely on the vehicle, allowing you to keep the customer’s attention on securing their ideal vehicle.

Using Retail View, you can meet specific customer requests, even if the vehicle isn’t on your lot. This feature from Manheim helps retain customers, provides a polished presentation, and improves your ability to source and close deals on specialized inventory.