MMR Best Practices
The Manheim Market Report (MMR) is the industry standard for wholesale vehicle valuation, fueled by 4.1M annual transactions and providing you data driven valuations for even the most unique vehicles. That’s why buyers and sellers put their trust in MMR over 2.6 billion times every year.
Benefits of Using MMR
- Market Transparency: By providing access to a vast amount of transactional data, MMR helps users understand the average wholesale price, odometer readings, and condition grades of vehicles.
- Daily Updates: MMR is updated daily to reflect the latest trends and data, giving you the most current valuations.
- Data-Driven Decisions: With MMR, decisions are based on extensive data analysis, reflecting broader market trends and ensuring pricing is aligned with current market dynamics.
- Customization and Precision: Adjusting MMR values based on a vehicle’s specific characteristics and conditions, including mileage, AutoGrade, color, region, and factory-installed options and packages, allows for precise valuations. This makes matching pricing strategies with market expectations easier.
- Accuracy and Coverage: MMR is unrivaled in its accuracy, fueled by millions of annual vehicle transactions and extensive OEM data across various markets. This ensures that valuations are precise and represent current and regional market trends.
- AI Technology: MMR generates accurate wholesale vehicle valuations, applying sophisticated statistical algorithms to wholesale transactions.
- Used Industry-Wide: MMR is used more than 2.6 billion times every year, with 135 million unique VIN lookups, totaling $2.5 trillion in wholesale & $3.7 trillion in retail value.
Precise, data-driven insights provided by MMR empower buyers and sellers to make confident and informed business decisions. Whether buying or selling, MMR ensures you have robust data and industry expertise backing your transactions.
How to Use MMR
To start using MMR, log into Manheim.com. If you don’t have an account yet, you’ll need to sign up first. Once logged in, how to navigate the tool:
MMR Range Display and VIN-Specific Valuation: Perhaps MMR’s most innovative feature is its real-time adjustment, ensuring that vehicles, including those with unique histories and conditions, are assessed with precision. Select adjustments and instantly see how they affect the MMR value along with data visualizations that show vehicle market range standings.
Handling Sparse Data: When there are an insufficient number of recent transactions to calculate an accurate MMR, the Transactions list and “Projected Average” may not populate. However, you can still view recent transactions and access historical data and estimated retail pricing at the bottom of the page.
Saving and Exporting Data: You can print the results or export them as a CSV file for later review, ensuring that data is readily accessible for future reference.
Now you’re ready to start comparing your vehicle’s MMR value to the base MMR value for more confident pricing decisions!
Give yourself the MMR advantage here. Need help? Contact your Manheim rep to walk you through it.